International


THE JOLT COMPANY INC. announces the appointment of PREMIUM SOFT DRINKS as its UK importer of JOLT COLA. This rebellious American Cola with "TWICE THE CAFFEINE" was launched in the United States in 1985 and exploded onto the E.U. soft drink scene in 1992. It is currently sold in seven European countries, where it has experienced tremendous sales growth. This is exemplified by its huge presence in Scandinavia where Jolt is among the top selling colas. There has been a cult-like following among the I.T. crowd in the UK. Apparently they have discovered what Silicon Valley learned 10 years ago. Jolt's energizing effect is the difference between meeting or missing those important deadlines. Ask Microsoft. "(Bill) Gates has developed it (Windows NT) with Microsoft's hallmark intensity throwing money, marketing expertise, and gallons of Jolt Cola at the project" (Forbes Magazine, May 1997). Outside of Europe, Jolt is sold throughout the USA and Canada via 500+ distributors. Additionally, Jolt is the number three brand cola in Japan and Australia, and number four in Sweden, the Philippines and Pakistan. For more details on how to get "jolted" in the U.K, please contact: Premium Soft Drinks Ltd. George Cayley Drive York Y030 4XE ENGLAND Phone: 01904 693 945 Fax: 01904 690 745